Apple's Metaverse Snub highlights the problems of augmented reality and virtual reality - My Blog

Apple’s Metaverse Snub highlights the problems of augmented reality and virtual reality

Apple’s Worldwide Developers Conference (WWDC) Earlier this month was the new Apple title M2 . processor else Radical changes to iOS. But what distinguishes him most is Apple’s silence about overseas. that it AR/VR Headset Rumored And RealityOS You Might Be UsingIt was nowhere to be seen.

This can be interpreted as contempt. But Apple has a very special goal in mind: Meta.

“Metaverse, as a term, only really gained momentum when the Meta started talking about it,” he says. Anshel Sage, Principal Analyst at Moor Insights & Strategy. The Facebook rename instantly made headlines on every major tech site, increased Google searches for the term, and Led a boom in virtual real estate.

This is, of course, not in Apple’s favour, and gives Tim Cook plenty of reason to keep the term out of his mouth. But it’s more than just a marketing plot. The vision of Meta presented by Meta fundamentally contrasts with what Apple might adopt if an AR/VR (Augmented Reality/Virtual Reality) headset comes to market.

“There has been a lot of concern in the industry about what Apple will announce. Now that they don’t, there is almost a sense of relief.”
—Anshel Sage, Moor Insights & Strategy

“Meta shipped 15 million [Oculus Quest] units, but they do it in a way that costs them,” says Sage. “It’s possible that they’re charging at a loss on hardware.”

Zuckerberg’s vision of the “embodied internet” focuses on social platforms and services. The Quest headset is impressive, If projects such as the Cambria VR headset appear on the marketYou will soon experience a generation boom. But Meta’s real goal is to create a new social platform – not developing and selling AR/VR headsets.

For Apple, innovative hardware is the bottom line. Whether these devices are used to access the Meta metaverse, another company’s platform, or the isolated experiences put in place by small developers is almost irrelevant.

Apple’s alternative to the Internet embodied in the Meta is likely to be a broad offering that includes iPhone, iPad, Mac, and a futuristic AR/VR headset. The metaverse may simply be an app (or apps) that compete with other AR/VR experiences across multiple devices.

“I wouldn’t read much at Apple without using the word metaverse“, Says George Zhijaashvili, Principal Analyst at Omdia. “Instead, focus on what it’s actually doing to enable experiences that can support virtual social interactions in the future.”

The competitors breathe a sigh of relief

Aside from the new RoomPlan Swift API, a technology that developers can use to quickly create 3D floor plans for areas of the real world, Apple has had no brand new AR/VR announcements. RealityOS, the operating system that powers Apple’s upcoming headphone, wasn’t even bothered.

This seems like a vote of no confidence in all things and, perhaps, the entire AR/VR space. However, Zhijaashvili warns against such pessimism. “The truth is that Apple has many strengths in this area, which it continues to improve gradually,” says Zhijiashvili.

He notes that Apple has acquired more than eight AR/VR startups since 2015. ARKitApple’s augmented reality development platform for iOS devices continues to see interest from developers, including big names like Snapchat and even Instagram, which is owned by Meta.

However, Apple’s lack of news gives the rest of the industry the opportunity to prepare for the seemingly inevitable push into the space. Although it is dominated by Meta which produces headphones Nearly 80 percent of all headphones soldThe industry is rife with mid-size companies like HTC, Valve, DPVR, Magic Leap, Pico, Lumus, Vuzix, Pimax and Varjo — to name a few. Apple’s access to space could threaten these innovators.

“There has been a lot of concern in the industry about what Apple is going to announce,” says Sage. “Now that they don’t, there is almost a sense of relief.”

Augmented reality headsets face headwinds

Apple’s decision not to show off its headset, which is believed to support both AR and VR, strongly suggests that the company is not satisfied with its progress.

She is not alone. Meta is said to have delayed an upcoming AR headset, better known as Project Nazare. Magic Leap 2 and Microsoft HoloLens 2 seem caught up in the world of high-end enterprise solutions despite the two companies’ years in business.

Augmented Reality, it seems hard to get it right.

This does not leave any serious alternative to Meta Quest 2 in sight. Its successor, Project Cambria, is rumored to be targeting a 2022 edition and may have little competition if it launches this year. “Maybe the focus has shifted toward virtual reality more than people really expected,” says Sage.

The metaverse faces serious challengesHowever, the dearth of augmented reality alternatives gives the Meta time to solve problems. And there’s always a chance that an Apple headset will be like It is rumored that the company’s self-driving carFail to appear. The Meta’s vision of a fully embodied metaverse could win by default if the alternatives didn’t appear on store shelves.