HONOR, the leading technology brand, officially unveiled its all-new flagship smartphone, HONOR Magic4 Pro 5G, during a huge launch event held in Dubai yesterday.
Lecon Zhao, CEO of HONOR Middle East and Africa, said during the launch event that the Chinese company intends, through the new flagship phone, to expand its market share in the leading phone markets in the UAE, the Middle East and North Africa over the next two years, after being able to be today among the top three brands. in the mid-range phone market in the country.
The share of Honor, which separated from Huawei in November 2020, grew from 7% in the last quarter of last year to 20% by the end of the first quarter of 2022, topping the smartphone sales market in China.
Zhao added that “Magic 4 Pro” is the fruit of the company’s innovative technologies and a testament to its stance based on our ability to work to constantly challenge industry standards, adding that the new phone redefines excellence at the level of design, display, camera, performance and protection, as it will be the perfect solution to solve All issues by offering a magical experience to users around the world.
The Magic 4 Pro, equipped with 5G technology, raises the leading category of the Honor brand to a whole new level in terms of innovative technologies that advance new standards in smartphone design, display, photography, video, charging and performance, and is also supported by Google phone services.
The ceremony was attended by a large number of guests, and this ceremony was attended by the director Nayla Al Khaja – the first Emirati film director – who shared her vision about the device and took the audience on a journey in which she spoke about her experience in Cannes while filming it entirely using the “Magic 4 Pro” phone. The amazing suite of video-capturing features and technologies on the Magic 4 Pro, such as Magic-Log Movie Master and AI Film Effects, provide the world’s first video capture with 10-bit Log 4K and 60fps frame rate. This is one of the features that ensured that Nayla captured the most important moments of the festival smoothly and easily.
In line with its commitment to enabling creativity, HONOR also announced its fruitful collaboration with Raindance Film School for a long-term collaboration to encourage young talents to unleash their creativity and discover the limitless possibilities of smartphone photography with the new Magic 4 Pro. As part of the collaboration, HONOR and Raindance File School organized a competition for Raindance File School students to shoot a short film using the “Magic 4 Pro” and the winners were announced during the launch event.
Nayla Al Khaja’s phone offers cinematic-level photography with Magic-Log Movie Master and AI Film Effects. With these technologies, the phone delivers the industry’s first 4K 10-bit video recording at 60 frames per second, surpassing another industry standard.
Triple camera with “Ultra Fusion” technology
Nayla Al Khaja exceeds industry standards with an ultra-powerful triple camera array that includes a 50MP Wide Camera with 1/1.56” color sensor, a 50MP Ultra Wide Camera with 122° angle, and a 64MP Periscope Zoom Camera, all supported by Computational Imaging. Ultra-Fusion is the best of its kind, which allows the phone to capture high-quality images with exceptional clarity. The lens supports digital zoom up to 100x as well as optical and electronic image stabilization, to clearly capture distant scenes.
The HONOR Magic4 Pro comes with a massive 4600mAh battery backed by HONOR Quick Charge, for long-lasting power and all-day connectivity. With HONOR 100W Fast Charging, the HONOR Magic4 Pro can be charged to 50% in 15 minutes and to 100% in 30 minutes.
Enhanced privacy and security
“Magic 4 Pro” provides a pioneering new solution to the problem of audio leakage, a problem that causes inconvenience to many. The all-new phone offers the feature of making calls with greater privacy supported by artificial intelligence and voice routing technology, which prevents audio leakage for calls with utmost privacy.
Consumers can pre-order the “Magic 4 Pro” phone at a price of 3999 dirhams, starting from June 14, through the “Honor” online store, Sharaf DG, Jumbo, IMAX, Carrefour and other retail stores, and get gifts worth 2005 dirhams, including the HONOR Watch GS 3 HONOR Earbuds 3 Pro, HONOR Magic4 Pro cover.